Course description

Digital refers to a number of different channels, all used to uniquely engage audiences and tackle various goals of the conversion funnel. The channels include display, search, mobile, social, and video. It is considered "Inbound Marketing" in that it reaches out to audiences while also letting them reach back out.

Unique Service Point(USP)

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influence marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

What is digital marketing?

Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

What is the duration of digital marketing?

Complete in 3 or 6 Months.

What are the opportunities in Digital Marketing?

Multiply Your Revenue, Reduce Customer Acquisition Cost, Think BIG.

Why should need to learn digital marketing?

Digital Marketing is a must for most modern brands is that it allows companies to foster better customer relationships. Whereas most traditional marketing provides one-way communication with the consumer, digital marketing allows for two-way communication in real time.

1.Marketing Fundamental

  • Introduction to Marketing Fundamentals
  • How to Create a good Marketing Plan
  • How to Find Your Audience Online
  • How to Identify Your USP
  • Assignment - Marketing Fundamentals

  • 2.Market Research

  • Why Type form?
  • How to Design Your Online presence
  • How to Distribute your Marketing      strategies
  • How to Analyse
  • Assignment - Market Research
  • Small activity on Market Research

  • 3.Website Building

  • Build a simple site
  • Why Use Word Press?
  • How to find a proper domain name
  • What is WHO IS?
  • How to Add Pages, Post, Menus &      Widgets
  • How to Select a Theme?
  • How to Improve Your WordPress Security
  • What are SSL Certificates
  • Assignment - Build and Set Up a Website

  • 4.Email Marketing

  • Introduction to Email Marketing
  • Why List Building Is important
  • How to Integrate Mail Chimp with your      website
  • How to Track with Google Analytics
  • Why are landing pages important?
  • How to Create an Email Campaign?
  • Assignment - Email Marketing
  • Short assignment on Email Marketing

  • 5.Search Engine Optimization (SEO)

  • Overview
  • How does SEO work?
  • How to Improve Website Speed
  • What is Keyword Research
  • What is Keyword Planner
  • How to Write Title Tags
  • What are Meta Tags
  • How to Appear in the Google Search      Results
  • The Types of Backlinks That Really      Matter and How to Get Them
  • Assignment follows
  • Small Activity

  • 6.YouTube Marketing

  • Introduction to YouTube
  • How YouTube?
  • YouTube Marketing Strategy
  • Wat is Watch Time?
  • How do subscribers Help
  • YouTube how does it work?
  • YouTube Account

  • 7.Facebook Marketing

  • Introduction to Facebook Marketing
  • Why Facebook
  • Facebook Page
  • Description
  • Edge Rank Algorithm
  • Contest
  • Content Strategy
  • Organic Likes
  • Assignment – Facebook

  • 8.Twitter Marketing

  • Introduction to Twitter Marketing
  • Why Twitter?
  • How it Works
  • Retweets
  • Hashtags to Increase Discoverability
  • Twitter Users
  • Trending Conversation

  • 9.Google AdWords

  • Introduction to Google AdWords
  • Benefit
  • How Google AdWords Works
  • Set Up Tracking
  • PPC Competition
  • Have a Landing Page
  • Select The Right Campaign Type
  • Target Your Audience
  • Bids & Budgets
  • Write Effective Ads
  • Choose Profitable Keywords
  • Assignment - Google AdWords

  • 10.Google Analytics

  • Introduction to Google Analytics
  • Install Google Analytics
  • Set up
  • Get Notified
  • Demographics Reports
  • Geo Report
  • Technology & Mobile Report
  • Best Days to Post
  • Landing Pages Report
  • Exit Pages Report
  • Goals Report
  • Assignment - Google Analytics